Marketing Alchemist. Social Impact Champion. Human Connector.

 

The headline is a big part of my defining story. As the current Managing Director of Marketing & Storytelling at REFORM Alliance, I channel two decades of expertise into amplifying the organization's mission: reshaping supervision laws into instruments of equity and justice through the marketing lens. My professional journey encompasses leading marketing strategy, brand stewardship, communications, experiential, and growth across various sectors, including human capital management consulting, market research & PR at agencies under the largest holdcos (Omnicom and WPP), and the coveted non-profit galvanizing organization serving the US advertising industry, the 4As (The American Association of Advertising Agencies).
 

In parallel, my passion for empowering others led me to establish my consultancy, Brandation Nation, and create the non-profit P.E.T.A.L., Inc., charged to inspire teen girls to live life unapologetically. From corporate to agency, media, and non-profit, my journey as a practitioner from the ground up to leadership equips me with mastery of every marketing language, from human-powered storytelling to data-driven strategy and everything in between.
 

My compass currently points towards a different kind of magic that transforms not just brand stewardship but the fabric of society that shifts culture. This pursuit fuels my passion, allowing me to blend strategic acumen with genuine human connection, creating impactful narratives that ignite change.
 

Whether crafting data-driven 360-degree marketing campaigns, building brand identities that resonate, or developing experiential activations across the largest industry tentpoles to community activations, I bring a unique blend of strategic vision, creative storytelling, and operational prowess to every table with a digital-first mindset. My leadership style emphasizes collaboration, mentorship, and calling out deserving names when they are outside of the room. I'm a problem-solver with a knack for finding the silver lining, firmly believing in the transformative power of marketing & storytelling.
 

There are many more layers, but I'm a native New Yorker. I grew up on challah and cornbread. I believe in the importance of contributing to my forever home, "Uptown," as a Board Member of HARLEM WEEK, Inc., one of New York City's most prominent cultural festivals, living a grateful life as a proud #boymom with my loving husband!